The consumption of pepper in different forms has hudge potential for income generation. The Gambia population consumes large quantity of both chilly and sweep peppers. Pepper can grow in all regions in the Gambia, and can be grown in all year round as being mostly a day neutral crop. The production of this crop will target the national, regional and sub –regional markets. Gam Group will work with women vegetable cooperatives to promote the export of local chilies to the international markets for youth and women empowerment to end poverty.